Targeted lead generation at the hotel results in more guest data that can be successfully used for hotel marketing or hotel web marketing. This helps to build a larger customer base and increase revenue.
The goal behind lead generation pop-ups is to get the visitor to enter their information into a simple form. This is supported by voucher incentives (e.g. through a voucher app) or interesting content that (potential) guests receive by registering or subscribing to the hotel newsletter.
In addition, targeted social media marketing supports the generation of guest contacts and provides hoteliers with a perfectly coordinated concept for hotel web marketing through the synergy of ads and organic posts.
Step 1: Newsletter Subscriptions
With email marketing for hotels or with a newsletter system, you can convince interested parties of your own hotel or the various hotel services. Subscriptions to the hotel newsletter can be made via a form on the hotel's website, as a pop-up (see also Step 2) or via a specific email. Ongoing hotel newsletters not only reach potential guests, but also existing guests who have already visited the hotel. Different campaigns for the marketing of the hotel address different, very specific target groups (e.g. families who book their summer vacation at the beginning of the year). This creates positive guest loyalty, increases reservations, and collects relevant data (e.g. through surveys) that can be used as the basis for future advertising campaigns.Step 2: Pop-ups on websites or landing pages
In hotel internet marketing (also: hotel online marketing), a so-called pop-up is integrated into the website or landing page. Pop-ups for hotels are graphically adapted to the hotel's corporate design (i.e. fonts, colors, etc.), but still attract visual attention on the hotel's website. Depending on the setting, the element opens either after a defined time, from a certain point on the website (scroll depth) or when the website visitor indicates the intention to leave the website.The goal behind lead generation pop-ups is to get the visitor to enter their information into a simple form. This is supported by voucher incentives (e.g. through a voucher app) or interesting content that (potential) guests receive by registering or subscribing to the hotel newsletter.
Step 3: SEA methods for more guest data
SEA stands for Search Engine Advertising, i.e. search engine marketing for hotels. Visitors are directed to the hotel's website using specific keywords, such as Google Ads or Bing Ads. Users who have expressed interest by clicking on the ad or visiting the hotel's landing page continue to receive relevant advertising messages through Hotel Google Ads.Step 4: SMA with Lead Ads - Increase Reach with Social Media
Guest leads can be easily generated through social media hotel marketing with lead ads. Facebook Ads for the hotel or Instagram Ads for the hotel can be used to quickly collect new guest and customer contacts using simple forms. In addition, data can be used as in step 3 by using clicks on ads or landing pages. Depending on the offer and target audience, TikTok ads can also be used to promote the hotel and drive more bookings.Step 5: Organic Marketing on Social Media Channels
Social media methods for hotels also have great potential for lead generation through organic marketing. Posting content on a regular basis allows for direct interaction with the target audience, keeping the hotel top of mind for potential guests when they make their next booking. In addition, any responses such as likes, comments, shares or further clicks on organic posts are tracked and used for further marketing efforts.ADDITIVE Lead Marketing Campaigns for more lead generation success
In online marketing for hotels, ADDITIVE offers the ideal strategy to achieve the desired success in generating guest leads. Through dynamic landing pages and targeted pop-ups on their own website, hotels generate up to 9x more reservation inquiries. Data-driven hotel marketing also includes email automation in the area of hotel email marketing, such as welcome email series, which in turn increases guest loyalty and leads to inquiries.In addition, targeted social media marketing supports the generation of guest contacts and provides hoteliers with a perfectly coordinated concept for hotel web marketing through the synergy of ads and organic posts.
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