25 Subject Lines for Hotels provides inspiration for creating successful newsletters. Newsletters are one of the most popular and effective forms of online communication with (potential) guests in a hotel's online marketing mix. The benefits of newsletter marketing are obvious, as it allows you to
This can be achieved with
We would be happy to provide you with a no-obligation consultation to explain how you can profitably use newsletter marketing in your hotel:
- Strengthen guest loyalty
- Attract new guests (newsletter subscribers as well as people who have only inquired or canceled a reservation and never stayed at the hotel)
- Strengthen the brand to be present in the vacation decision-making process
- Generate traffic by driving awareness to offers and content on landing pages and blog posts
- Leverage existing guest data to place personalized content"Open mail - yes or no?”
4 ways to increase the open rate
With simple means, the newsletter can be upgraded to appear more interesting and trustworthy for the recipient and thus increase the opening probability.This can be achieved with
- the right time for sending - time and day of the week influence the opening rate of a newsletter. While Tuesday and Thursday mornings are often cited as promising, there is no general rule of thumb here and should be tested by the hotel itself.
- a confidence-inspiring sender - instead of the hotel name, the personal name of the host inspires more confidence and appears less promotional.
- a preview text that arouses curiosity - in the mailbox, a short text is displayed directly under the subject that provides information about the content of the mail. This can also be used to arouse interest.
- An appealing subject line that encourages clicking - The subject is the decisive factor in the recipient's decision whether or not to open the e-mail. The wording therefore wants to be well thought out to maximize the success of the newsletter
The Right Subject Line-Things You Should Consider
The wording of the subject line has a major impact on the open rate of a hotel newsletter. Of course, it should refer to the content of the email, arouse curiosity and address the problems or wishes of the recipient, so that they want to know more and open the hotel newsletter. The following tips can be used as a checklist to determine the quality of your subject line. A little creativity is all it takes to create the perfect subject line.- Keep it short and to the point
- Set expectations (and meet them in the newsletter)
- Get the main message across in the first few words
- Grab attention (e.g. with emoticons, fonts)
- Show relevance to the recipient
- Provide a call to action (CTA)
25 Subject Lines for Hotel Newsletters
Very practical: The following best-practice list contains 25 exemplary subject lines that provide hoteliers and marketing managers with ideas for creating newsletters.- Family time in Sölden - our top 5 ⛰️
- Let's get out of the line, [NAME]... 💞
- Plan your first adventure of the new year
- In LOVE with [HOTEL]? This way 👉
- It's here and then it's gone. POOF ✨
- Snow in Tirol - Book fast!
- Your holiday in 90 seconds - the new video!
- Good day [NAME], new every Sunday - your holiday offers!
- How to save 20% on your next booking, [NAME].
- These new highlights are waiting for you in 2021! 🌟
- From May 05th back for you - with surprise!
- Ski touring isn't dangerous - it's what you have to watch out for!
- Uh oh, your early bird discount is about to expire!
- What our guests say
- Avoid these 10 family vacation mistakes
- This news makes us really proud
- TOP: 10 nights winter holiday from € 1.099,- p.p. - See you tomorrow!
- Got the winter blues? Our summer offers will lift your spirits!
- Psssst - don't tell anyone!
- We ❤ the summer. Do you, [NAME]?
- [NAME], are you ready for a relaxing spa vacation?
- The early bird catches the worm: Your Mountain Experience at Sunrise 🌄
- Up to 15% discount behind door number 10 🎁🎄
- Plan now: What you can't miss this fall!
- Book now and get the best prices for your summer vacation
Conclusion
Of course, the subject line is not the only crucial point for success in hotel email marketing. However, it does have a significant impact on the open rate, which is a prerequisite for getting the message in front of the guest. Ultimately, it is important to find the words that fit the hotel and the reader, and to announce the content of the email in the best possible way. After all, the subject line determines the level of attention and expectation the recipient will pay to the hotel newsletter. And the hotel wants to take advantage of that.We would be happy to provide you with a no-obligation consultation to explain how you can profitably use newsletter marketing in your hotel:
