The 4-star superior Hotel Sonnen Resort in Naturns (South Tyrol/Italy) is a family-run wellness and family hotel with high design standards. For some time, the family had been aware that their hotel software and existing guest data held a great deal of untapped potential. They wanted to find a solution that would allow them to use this data in an intelligent way. In doing so, they were looking for an efficient and cost-effective setup as well as low manual effort in the running application.
With ADDITIVE+ MARKETING AUTOMATION, the entrepreneurial family found the ideal software: it uses the collected guest data to automate hotel marketing and guest communication along the customer journey.
The software was easy and efficient to implement, ADDITIVE took care of both the setup and the texting, and it took less than two months to get started.
In the video, Dimitrios Panagiotopoulos, responsible for Marketing & Design at Sonnen Resort, talks about the collaboration and the good results:
ADDITIVE+ MARKETING AUTOMATION has already delivered very good results in its first month of operation. After about five months of operation, more than 500,000 euros in revenue have already been generated.
For more information on how hoteliers can make the most of their marketing budget, please read the free white paper:
