Sara Keller Pircher and her family run the Active Family Spa Resort Stroblhof in South Tyrol, Italy. Our Corporate Marketing team spoke with Sara about her online marketing challenges and how ADDITIVE products can help.
Since 2019, the hotel has been using ADDITIVE's data-driven online marketing system, including marketing automation software. Sara Keller Pircher has finally been able to plan her budget with certainty, thanks to:
- very easy-to-use marketing software for ongoing guest communication
- innovative marketing automation in the hotel, and
- transparent and measurable online marketing campaigns.
"We now only spend money where it is proven to generate high returns. This has been and continues to be a real game changer in online marketing for our hotel.”
The results of the collaboration speak for themselves: In the year 2021, the data-driven, automated online marketing generated over 12.000 guest inquiries, around 1.150 reservations and a value added of more than 3 million euros.
We are particularly proud of our excellent online marketing ROI of over 2,000 percent, which is very impressive.
At the same time, the high expectations of the cooperation with ADDITIVE were exceeded: continuous personal support, fixed contact persons and continuous improvement of the various software products.
