Juffing Hotel & Spa, Thiersee

At the adults-only Juffing Hotel & Spa in Thiersee, Austria, literature and wellness merge into a unique concept that specifically appeals to literature lovers and those seeking relaxation. The 4-star superior hotel has established itself as a literature hotel, creating a special niche in the market. This combination makes the Juffing Hotel & Spa a place that focuses on individuality and personal preferences and offers guests a special time-out.

In the Juffing Hotel & Spa, literature is an essential part of the guest experience. The love of literature can be found throughout the hotel - even the staircase has architectural literary features, with poems on the walls and a poem-series about the hotel industry on the carpets.

Originating from the idea of offering people interested in literature a unique vacation experience, literary hotels have established themselves as an innovative niche in the hotel industry. Books and literary events are therefore not just a welcome addition to the overall package, but an integral part of the hotel concept.

In addition to the hotel's two libraries, one of which is in the spa area, there are regular author readings and literature workshops.

The immersion in the literary experience starts by moving into the room: each room is dedicated to either an author or a theme and contains a corresponding selection of books. Even after the end of their stay, guests are given the opportunity to extend their vacation at home: If they come across a book in the literature hotel that they couldn't finish before leaving, they can take it home by arrangement and return it afterward.

The Juffing Hotel & Spa also has a special initiative in store for authors: The 4-star hotel offers authors the opportunity to be inspired by the masonry and atmosphere of the hotel and to spend the night in one of the 53 rooms and suites. A jury will decide which German-speaking writer will be given the opportunity to stay at the literature hotel for two weeks free of charge and gain inspiration for their work.

Besides literature, the core elements of balance and, above all, sustainability play a major role at the Juffing Hotel & Spa. The hotel has set itself the task of making a contribution to protecting the environment. To this end, various measures are being implemented to minimize the hotel's ecological footprint. For example, the current refurbishment in 2024 will ensure the phasing out of fossil fuels.

Even the guests' awareness of sustainable action should be strengthened. In keeping with the hotel brand and concept, this is achieved with the help of literature: a green library at the Juffing Hotel & Spa educates guests about climate change, consumption and energy.
The Juffing Hotel & Spa has already been awarded the "Österreichisches Umweltzeichen" and the "EU Ecolabel" for its sustainability efforts.

The Juffing Hotel & Spa demonstrates impressively and in its own personal way how a well-thought-out and coherent hotel concept can not only delight guests, but also create a unique positioning on the market: as a place where literature, wellness and sustainability merge harmoniously.