The Moselschlösschen Spa & Resort is located on the banks of the Moselle River near Frankfurt. Tradition and modernity are combined in an impressive way in the unique hotel complex. After the renovation and strategic realignment, the management was faced with the challenge of promoting the new concept to the right target group. The key objective was to increase direct bookings and reduce the use of OTA's.
ADDITIVE's online marketing system succeeds in delivering the right message to the right guest at the right time. At the same time, new guests can be acquired through direct bookings.
Despite the great distance, the physical distance between ADDITIVE and the Moselschlösschen has never been an obstacle. Through regular video and phone calls, we exchange ideas and stay in touch.
Matthias Ganter, hotelier and investor of Moselschlösschen Spa & Resort, and Jeannette Burbach, hotel manager, share their success with ADDITIVE's online marketing system:
Within six months, we achieved 550 direct bookings and generated 4,700 guest inquiries. In other words, we achieved a 1,300% return on investment.
For more information on how hoteliers can make the most of their marketing budget, please read the free white paper:
