Newsletters often have a bad reputation in the digital world, due to the flood of emails in the inbox. They are often seen as outdated and irrelevant. However, newsletters and email marketing are extremely effective and profitable, especially in the hospitality industry.
They enable direct and personalized communication with guests, increasing guest loyalty and the number of repeat guests. This, in turn, creates long-term benefits such as an increase in direct bookings and a competitive edge over the competition.
They enable direct and personalized communication with guests, increasing guest loyalty and the number of repeat guests. This, in turn, creates long-term benefits such as an increase in direct bookings and a competitive edge over the competition.
The benefits of email marketing
- Personalized communication with the guest:
Hotel newsletters offer the possibility of personalized communication with the guest. By collecting guest information such as first name and interests, newsletters can be targeted to individual recipients. Addressing guests by name and taking into account their preferences creates a connection between the hotel and the guest. This personalized communication strengthens the bond between the hotel and the guest and increases the guest's interest in further offers and information. Attractive design and relevant content capture the recipient's attention and deepen the connection with the hotel. As a result, guests feel valued and noticed, which leads to increased interest in future stays. - Increase guest loyalty:
Guest retention is enhanced by sending newsletters on a regular basis. Informative and entertaining content keeps hotels top of mind and creates long-term loyalty. Regularly informing repeat guests about news, events and special offers increases the likelihood that they will book again and recommend the hotel to others. - Increased direct bookings:
A major benefit of newsletter marketing is the increase in direct bookings for hotels. By communicating their latest offers and packages through newsletters, hotels encourage guests to book directly on the hotel's website. Newsletters are an ideal platform to offer attractive additional offers to direct bookers, such as a spa treatment or an exclusive dinner. Targeted and direct communication appeals to different audiences, including regular guests or potential guests with specific interests. This personalized approach helps establish trust and builds loyalty. Through the use of newsletters, hotels can offer customized incentives and increase the likelihood of direct bookings. This, in turn, reduces dependence on online booking platforms and helps increase the hotel's direct sales. - Up- and cross-selling:
Newsletter marketing offers the opportunity to up-sell and cross-sell. Hotels can offer their guests additional services, upgrades or benefits through newsletters. By targeting guests' individual needs and preferences, they can increase average revenue per guest and maximize profits.
Success through innovative software solution
However, in order to maximize the potential of newsletter marketing, hotels should pay attention to a few important aspects. Relevant, engaging and well-structured email content is just as important as a subject line that catches the recipient's attention and results in a high open rate. In addition, the design of the newsletter should be professional and reflect the hotel's branding. Targeting is also important to ensure that the hotel newsletter is sent to the right (potential) guests. In this context, the use of a newsletter software or newsletter system offers valuable support for hoteliers. With a newsletter system, hotels can efficiently plan, create and send their newsletter campaigns. It offers extensive functions for personalizing the content, segmenting the recipients and analyzing the results. For hoteliers, it is recommended to use systems that have been developed specifically for the needs and peculiarities of the hotel industry.
ADDITIVE+ NEWSLETTER - The Hotel Newsletter System
With ADDITIVE+ NEWSLETTER, hoteliers gain decisive advantages over other newsletter tools. In other words, the software solution offers users a user-friendly application interface that is specifically tailored to the needs and requirements of the hotel industry. The features are designed to provide versatile capabilities that allow hotels to efficiently manage and optimize their newsletter campaigns and guest communications.
"In the last 12 months, 144 million emails were sent via the ADDITIVE+ NEWSLETTER APP", - Stefan Gasser, Head of Web Software
Newsletter system for the hotel industry: Highlights at a glance
- Customization options for each hotel
Each hotel has the option to customize the newsletter template to match the hotel's Corporate Design (CD). This means that colors, fonts, and logos can be used according to the hotel's brand identity. These customization options give the newsletters a consistent and professional look that makes the hotel recognizable. - Different templates for different seasons and occasions
ADDITIVE+ NEWSLETTER allows hoteliers and marketing managers to create many different newsletter templates that can vary depending on the season or a specific occasion. For example, different design elements are used in winter than in summer. In addition, hotels use different newsletter templates for different occasions, such as sales newsletters to promote special offers and discounts, or survey newsletters to gather feedback from guests. - Easy segmentation for targeted communication with guests
The connection of ADDITIVE+ NEWSLETTER to ADDITIVE+ CRM (Customer Relationship Management) ensures that the hotel newsletter reaches the right (potential) guests. Seamless integration with ADDITIVE+ CRM enables automatic sorting and filtering of all contacts - without the need for complicated contact list uploads or manual address book creation. The software offers extensive segmentation options for targeted communication: guest-contacts are divided into different groups, that can be addressed individually or in combination. In addition to the usual criteria such as age, location and interests of the guests, ADDITIVE+ CRM also takes into account important booking data. This includes the length of stay, whether the guest has been to the hotel before or is a first-time guest. At the same time, the period in which they book in advance or plan their next stays is stored. Taking this data into account opens up a wide range of possibilities to address each guest individually and optimize their experience.
By using the ADDITIVE+ NEWSLETTER software, hoteliers improve their newsletter marketing easily and cost-effectively and achieve more reservations and additional turnover in the long run.
Schedule a no-obligation consultation with an ADDITIVE representative to learn more about how the ADDITIVE+ NEWSLETTER can benefit your hotel:
Schedule a no-obligation consultation with an ADDITIVE representative to learn more about how the ADDITIVE+ NEWSLETTER can benefit your hotel:
