Email is still one of the most popular and effective forms of marketing, and although it predates many other forms of digital advertising, such as Facebook ads, it is more relevant today than ever. 3,196,204 emails are sent worldwide every second. And the trend is growing. As a result, 95.4% of companies use email marketing to keep in touch with customers and attract new ones. The global player benefits as much as the medium-sized company - especially in the tourism industry. The benefits of newsletters show why this marketing tool is so popular with hotels.
The benefits of newsletter marketing:
Customizable
The address book can be divided into target groups based on various criteria. For example, families receive different offers than couples, and summer and winter guests only receive content relevant to them. This seemingly logical approach has not yet been fully exploited by many hotels, but the benefits are obvious: messages tailored to guests lead to less wastage, thus increasing the efficiency and success of the newsletter.
In addition, the personal address supports individuality in email marketing. The name of the (potential) guest can be included in both the subject and body of the email. People like to hear and read their own name. This is because it attracts attention and shows appreciation and trust, as Dale Carnegie described in his famous book "How to Win Friends".
In addition, the personal address supports individuality in email marketing. The name of the (potential) guest can be included in both the subject and body of the email. People like to hear and read their own name. This is because it attracts attention and shows appreciation and trust, as Dale Carnegie described in his famous book "How to Win Friends".
Measurable
Online email marketing provides reliable and meaningful metrics. Key figures such as open and click rates are clearly measurable. This makes it easy to evaluate the success of a newsletter campaign and optimize it based on the results achieved. More parameters to consider in newsletter marketing can be found in the ADDITIVE article "Newsletter Marketing: Key Indicators and Benchmarks for Successful Analysis".
Event-driven newsletters are sent automatically and significantly increase the success rate, as the timing and message are optimally tailored to the recipient.
Automated
Creating and sending newsletters is time-saving and intuitive with the help of appropriate newsletter systems such as ADDITIVE+ NEWSLETTER - Tool. They support, among other things, the pre-planning of mailings, so that the actual sending takes place automatically. This does not only apply to manually set sending times. Newsletters are particularly effective when they are sent based on various triggers. These can include events such as the guest's birthday, a click on a previous newsletter, or the fact that the guest's last stay was exactly one year ago. Such event-driven newsletters are sent automatically and significantly increase the success rate because the timing and message are optimally tailored to the recipient. An email marketing agency can help you choose the right newsletter tool.
Relevant
In contrast to online advertising on Facebook, Google, etc., newsletter marketing uses a very specific target group: the hotel's existing guest data. They already know the hotel and are therefore receptive to its messages. High wastage rates do not occur with email marketing. In addition, the guest has consciously subscribed to the newsletter and has already expressed interest in the hotel and its offerings. These two factors ensure relevance for the recipient and contribute significantly to the popularity of newsletter marketing in the hotel industry.
The ADDITIVE+ NEWSLETTER software supports hotels in creating and sending newsletters in order to reach (potential) guests regularly with emotional content in a simple, intuitive and profitable way. An ADDITIVE representative will be happy to discuss this topic with you:
