Armin Gögele, last updated on August 26, 2024
Data analysis for newsletter in hotels refers to the systematic analysis of data from (potential) guests in order to create targeted and personalized newsletter campaigns. With the right data analysis, hotels can better understand their (potential) guests and provide them with relevant information, resulting in a higher opening rate, more bookings and increased guest satisfaction.
Relevance of Data Analysis in the Hotel Industry
In the hotel industry, data analysis plays a significant role for targeted online-marketing in general, including the creation of newsletters. Through data-driven approaches, hotels can evaluate large amounts of data: This ranges from information from the hotel's own PMS (e.g. reservation data and demographic data) to queries of interest from surveys as part of targeted online marketing activities. By subsequently analyzing this data, hoteliers can find out which topics, offers and services are most relevant to their (potential) guests. For example, the analysis can show that certain guest groups are particularly interested in wellness offers, which can lead to targeted newsletter campaigns that precisely address these interests.
Advantages of Personalized Newsletters through Data Analysis for Hotels
The data analysis for newsletters offers numerous advantages for hotels: On one hand, the respective contents of the sent messages can be customized. This not only increases the probability that the respective recipient will open and read the newsletter, but also specifically increases the conversion rate. In addition, a detailed analysis of data from past campaigns allows potential optimizations to be identified and future newsletters to be strategically improved.