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Glossary overview

Marketing for hotels

Armin Gögele, last updated on 23.02.2023

Definition and importance of hotel marketing

Hotel marketing is a strategy to promote the hotel business and attract more guests. The aim of hotel marketing is to increase awareness of the hotel, sell its services and offers and increase revenue growth.

Hotel marketing is therefore an important aspect of a hotel's success as it can help to increase the visibility and reach of the hotel, improve guest satisfaction and increase bookings.

Online Marketing Strategies for Hotels

Search engine optimisation (SEO) and advertising for the hotel website to drive organic traffic to the website.
Creation of targeted and relevant content on the hotel's website and social media to increase customer loyalty.
Email marketing to send targeted messages to potential and existing guests.

Offline Marketing Strategies for Hotels

Print advertising in local newspapers
Organisation of official events
Distribution of flyers and brochures for additional hotel offers and services

Good practices for measuring the success of hotel marketing

Measuring the success of hotel marketing is an important part of any marketing strategy to ensure that the hotel is achieving its marketing objectives and using its resources effectively. A useful approach to measuring the success of hotel marketing is to use Key Performance Indicators (KPIs) that are aligned with the specific objectives of the marketing strategy. For example, the number of website visitors, bookings, revenue and average length of stay can be important KPIs for a hotel.

The most important questions about marketing for hotels

How to conduct an effective target group analysis for hotel marketing?

To conduct an effective target group analysis for hotel marketing, hotels should first examine the characteristics of their customers, for example age, gender, income, interests and travel preferences. Then, using this information, hotels can tailor their marketing strategy to the needs and interests of the target group.

Why is it important to measure and evaluate hotel marketing regularly?

Regular measurement and evaluation of hotel marketing is important to ensure that the marketing measures applied actually deliver the desired results and that the plan is implemented effectively. By regularly measuring the success, weak points can be identified and measures can be taken to optimise the plan.

When do I book an agency for the online marketing of my hotel?

An agency for the online marketing of the hotel can be booked if the hotel management does not have sufficient know-how or resources to develop and implement an effective online marketing strategy. However, it is important to choose a reputable and experienced agency that can develop a tailor-made strategy for the hotel.