Armin Gögele, last updated on 29.09.2022
Online Marketing System includes a holistic approach to online marketing that is data driven.
Marketing Strategies for Hotels
An online marketing strategy in the hotel industry should never be left to chance or tweaked and changed by feel. It is important to act on existing data, real information and measurable results and integrate this concept into the overall hotel operation.
This includes not only general advertising campaigns, such as social media or search engine marketing for hotels, but also asking guests for feedback in order to improve the hotel service in a recurring and sustainable way.
Online Marketing as a Data-Driven System
Data-driven marketing provides a perspective that gives clear and measurable insight into which marketing efforts are achieving the desired results. Not only can potential guests be reached, but direct room reservations or direct bookings can be achieved. The marketing strategy remains traceable, performance-oriented and data-driven, so that revenue growth does not just happen, but becomes and remains plannable for hotels.