Armin Gögele, last updated on September 11, 2023
What is search engine advertising / SEA marketing?
Search engine advertising (SEA) is the placement and display of paid advertising on search engine results pages. The ads are usually in text form and match the term found in the search query.
One of the largest providers of search engine advertising is the American search engine operator Google with its Google Ads service. Search engine advertising is an important online advertising measure and is now part of the standard repertoire in online marketing.
The term search engine advertising is often used synonymously with search engine marketing, but search engine marketing can also be understood as a generic term for the two areas of SEA and SEO.
Marketing measures in the field of search engine marketing hotels are essential in online marketing for hotels. These include Google Hotel Ads, Hotel Google Ads or Google Ads Hotel - formerly known as AdWords Hotel Ads. In addition to Google, Bing also offers the possibility of paid advertising on the search engine results page with Bing Ads.
Advantages of SEA
- Increased visibility
- Improved conversion rate
- Measurable success
- Precise addressing of target groups
The most important questions about SEA/search engine marketing
How do I get support as a hotel in the area of SEA/search engine marketing hotels?
A
hotel marketing agency that specializes in digital hotel marketing manages the conception, creation and optimization of hotel
Google Ads. In addition to search engine marketing, a hotel marketing agency often offers other measures for targeted online marketing of hotels, such as social media for hotels or
hotel marketing social media, search engine optimization for hotels or
hotel SEO,
hotel email marketing and also
voucher marketing.What are the advantages of SEA marketing?
SEA marketing can be targeted to defined target groups searching for specific terms and search terms for which you have already optimized your ads in advance. This allows you to reach exactly those potential customers who are interested in the service you offer. In addition, you have an overview of the costs incurred at all times and can thus keep an eye on how profitably certain ads or
SEA campaigns are running.
What is the difference between SEO and SEA?
SEO (Search Engine Optimization) refers to optimizing your website to rank better in the organic search results of a search engine. SEA, on the other hand, refers to paid advertising on search results pages. The main difference is that SEO aims for long-term, organic visibility, while SEA aims for immediate, paid visibility.
What is the cost of SEA?
The cost of SEA can vary and depends on several factors, such as the level of competition for the search term, budget, and goals. You can set a daily budget and bid how much you are willing to pay per click (Cost Per Click, CPC).
