Armin Gögele, last updated on January 12, 2022
Understanding Social Media Advertising (SMA)
Social Media Advertising (SMA) encompasses all advertising efforts that use popular social platforms on the web, such as Facebook, Instagram, Pinterest, Twitter, TikTok, or YouTube, as advertising channels.
Benefits of Social Media Advertising
The comparatively high level of user activity and the ability to precisely segment and target audiences make Social Media Advertising a particularly attractive advertising tool. Through Social Media Ads, advertising messages can be delivered to a broad audience. Compared to traditional methods such as print advertising, Facebook Hotel Ads, Instagram Hotel Ads or Hotel TikTok Ads are relatively inexpensive.
Goals of Social Media Advertising for Hotels
This wide diversification leads to numerous strategies and objectives that can be pursued through social media advertising. For example
- Generate inquiries and bookings
- Alerting existing guests to special promotions and offers
- Making initial contact with potential new customers and guests
- Leveraging reach to increase brand awareness and strengthen the hotel brand
- Recruit staff for the hotel
- Promote the sale of ancillary services or products