Armin Gögele, last updated on August 18, 2023
Hotel voucher marketing requires creativity in the design of the offer. This applies not only to the graphic design, but also to the content. The more a voucher meets the needs and interests of the potential buyer, the higher the likelihood of a sale. The basis for a varied assortment are different types of vouchers, such as
- Value vouchers
- Service and product vouchers
- Occasional vouchers
- Discount vouchers
- Limited time vouchers
Advantages of voucher marketing in hotel
- Increase in turnover
- Guest loyalty
- New customer acquisition
- Cross- and up-selling opportunities
- Data acquisition for guest segmentation