Armin Gögele, last updated on August 31, 2023
The term “widget” is composed of the words “window” and “gadget.”
It refers to an easy-to-use software application or component that is integrated into a particular window system. Widgets are usually small code snippets that require a widget engine or a browser, in order to be fully functional. Various input devices, like keyboard, mouse, or touchscreen, can be used to interact with the widget and to customize its appearance.
There are numerous types of widgets that offer different information, such as weather widgets or calendar widgets. Widgets cannot usually be used as a standalone application program within the framework of an operating system. They require an environment, such as an Internet page or the home screen of a smartphone, into which they are implemented via a programming interface.
Advantages of widgets in hotel marketing
- Increase of conversion rate
- Quick access to information
- Improved visibility of the website
- Personalization based on guest preferences and behavior