Armin Gögele, last updated on November 30, 2023
Hotel Pre Opening Marketing plays a crucial role in the successful market entry of a new hotel facility.
The Role of Hotel Pre Opening Marketing in the Hospitality Industry
Hotel Pre Opening Marketing is a specialized area of hotel marketing that aims to capture the attention of potential guests before the actual opening. Through targeted marketing measures that emphasize the uniqueness and attractiveness of the hotel, not only is interest sparked, but also a solid guest base is built before the doors open.
Fostering Online Presence and Anticipation
A comprehensive online presence plays a central role in Hotel Pre Opening Marketing. By creating an engaging website, running social media campaigns, and implementing search engine marketing for the hotel, anticipation for the new hotel or the reopening of the hotel is heightened. Potential guests gain an authentic insight into the features and services before the opening, increasing curiosity and excitement. This allows for optimizing hotel occupancy and securing direct bookings even before the official opening.
Collaborations and Events Before the Opening or Reopening of Hotels
Collaborations with local businesses, media, and influencers can further strengthen Hotel Pre Opening Marketing. Organizing exclusive events before the opening, such as demonstrations, tours, or preview offers, provides a unique opportunity to generate positive word-of-mouth and engage the local community.