Armin Gögele, last updated on November 11, 2024
The marketing analysis of a hotel includes the investigation of internal as well as external factors in marketing that have an impact on the success of a hotel in order to create a solid basis for strategic decisions in hotel marketing. It is also very important for analyzing a hotel's current competitive situation and the needs of its own target audience.
The Importance of Marketing Analysis of a Hotel
Hotels need to know their target audience precisely to be able to implement targeted offers and successful marketing campaigns. For this, analyzing the data of (potential) guests plays a crucial role. With a detailed marketing analysis, hotels can also evaluate the current status of their marketing and take necessary actions at an early stage. The marketing analysis of a hotel is therefore crucial in order to stand out from the competition.