Armin Gögele, last updated on September 25, 2024
Importance of Vouchers for the Hotel Industry
Hotel vouchers can offer various advantages for the hotel itself. They are ideal for optimizing occupancy in a targeted manner. Among other things, seasonal fluctuations can be compensated for by increasing the promotion of the vouchers during these periods and adjusting the offers accordingly.
The use of hotel vouchers is therefore an important marketing strategy. Vouchers can be communicated efficiently with targeted marketing measures - such as seasonal voucher promotions or newsletter campaigns. The vouchers make guests aware of additional services at the hotel, such as massages or a special dinner in the hotel's restaurant. This leads to them booking one of these services in addition to their stay, or perhaps even booking another stay because of the voucher.
Hotel Vouchers for New Guest Acquisition
Hoteliers can use hotel vouchers as a strategic tool to strengthen their brand and increase their reach. As part of lead generation, incentive vouchers can be used as motivation for interested parties to leave their own contact details. Vouchers also provide an incentive to motivate existing guests to recommend the hotel to friends and family.
As part of these measures, vouchers lower the barrier of inhibition of potential guests to visit the hotel, which they might otherwise not have considered. As a result, these new customers can become returning guests.