Armin Gögele, last updated August 14, 2024
A good coupon marketing tactic for hotels is extremely relevant in online marketing. The coupon marketing is a subarea of digital marketing that specifically involves the creation and distribution of coupons and should be a part of a holistic marketing strategy. A well-thought-out coupon marketing tactic can, for example, help to attract new guests to the hotel, retain existing guests and improve occupancy rates during weak booking periods.
Features of a Coupon Marketing Tactic for Hotels
An effective coupon marketing tactic for hotels starts with the definition of clear goals: hotels should define, whether they want to attract new guests, retain existing guest and/or promote specific services, for example. The coupon marketing tactic can also be directed to a specific target group.
Efficient coupon marketing then also requires creativity and diversity in the development and design of the respective content - online and offline. Various kinds of coupons, for example product coupons or treatment coupons, can then be created for various experiences. Therefore, it is important, to make the coupons visually appealing for the recipient.