Armin Gögele, last updated on May 09, 2023
Why hotels should use Facebook
Facebook hotel marketing is an important part of online marketing for hotels, as Facebook is one of the most used social media platforms worldwide. Specifically for hotel marketing, Facebook can be a valuable resource for reaching potential guests and drawing attention to your hotel.
Facebook as a hotel marketing tool
Facebook also offers a variety of advertising opportunities for hotels. Hoteliers can place ads (social media advertising) on Facebook that target specific audiences. By selecting criteria such as age, gender, interests and geographic location, hotels can ensure that their ads are only shown to people who are most likely to book at the hotel.
Special events and functions can be shared and promoted on Facebook to encourage guests to attend. Hotels can also offer their guests special deals that are only available on Facebook.
In addition, Facebook can be used to connect and stay in touch with guests. Hotels can use their Facebook page as a platform to answer questions. By maintaining an active Facebook presence and communicating regularly, hotels can build long-term guest loyalty. In addition, guest feedback can be solicited in the form of reviews. This can help build guest trust and enhance the hotel's reputation.