Armin Gögele, last updated on August 09, 2024
Marketing strategies for new hotels are essential in order to establish themselves on the market and continuously attract guests to the new hotel. Through targeted marketing strategies, new hotels can gain recognition, increase their occupancy and thus be successful in the long term.
Marketing Strategies for New Hotels
One of the most important marketing strategies for new hotels is to establish a comprehensive and powerful online presence. This includes a professionally designed website that is both visually appealing and user-friendly, as well as offering relevant content for potential guests. Search Engine Optimization (SEO) plays a decisive role here, in order to be found more easily in search results of search engines such as Google and Bing. Targeted Search Engine Advertising (SEA) also contributes to increased visibility in search engines. Activities on social media are just as essential: platforms such as Instagram, Facebook and others enable hotels to publish visual impressions of the hotel and establish a direct communication with potential guests.
Importance of Reviews and Feedback
Reviews and feedback from guests are essential for new hotels. When integrated on the website and on landing pages, positive reviews can win the trust of new guests and efficiently increase the booking rates. In addition, it is important to react to ratings and to use constructive feedback to improve the offer. Another effective strategy is the collaboration with influencers who report their experiences at the hotel and thus generate a wider reach.